Design
4 min read
Choosing a color palette that fits your brand
How to build a small, flexible palette with one strong accent — and apply it consistently across your site.
Maya Chen
Lead Designer
Color is one of the fastest ways to make a template feel like your own. The trick is to keep the palette small.
Start with neutrals
Most of your site will be backgrounds, text and borders. Pick a calm background, a strong text color and one or two grays.
Add one accent
Choose a single accent color for buttons, links and highlights. Using it sparingly is what makes it feel strong.
Save everything as styles
Store each color as a color style so you can update the whole site in one click later.
Keep reading
More articles
Business
6 min read
How to choose the right website template for your business
A simple checklist to pick a template that fits your content, your brand and the way your business actually works.
Platforms
8 min read
Framer vs Webflow: which one should you pick in 2026?
Both are great no-code builders. Here is how they compare on design freedom, CMS, speed and price.
Design
5 min read
10 small design details that make a template feel premium
Premium is rarely about one big idea. It is spacing, type, motion and the dozens of small decisions around them.